The constant conundrum for marketers trying to deliver personalised experiences is the need for more content and more assets to service myriad unique interactions.
Every new channel and every unique audience requires additional production effort.
Digital asset management is the solution to build better experiences that convert, while staying compliant, reducing effort and saving costs.
Most brands’ approach to DAM is using it as a post-campaign storage solution–a graveyard for old content. But dynamic experiences require a dynamic approach to creative assets.
Join Adobe's Mark Szulc, Alistair Duck and Orla Hennessy to discover how brands can unleash their creative assets to streamline their personalised experiences.