Marketo Configurator Friday, June 26, 2026 at 15:12
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Click below to play on-demand now.

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https://video.tv.adobe.com/v/3492632?end=nothing&learn=on&captions=eng

Short on time? Download the speaker’s presentation deck to skim at your convenience.

Event speakers

Lisa Croft

Director, Enterprise Solutions Enablement, Adobe

Lisa Croft is a Digital Transformation Technologist, focused on passionately inspiring people to use technology and AI to better their lives. As a Director for Adobe, she and her team champion Adobe's Creativity and Productivity solutions to customers, sales teams, and partners around the world. Lisa has over 30 years of experience in the technology industry developing, selling and marketing various enterprise software solutions, along with speaking at various user, industry, and Adobe events.
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Lori DeFurio

Principal Business Solutions Technologist, Adobe

As a Principal Solutions Technologist at Adobe, Lori has responsibility for evangelizing Acrobat & Adobe Express, in addition to ensuring our Creative Cloud and Document Cloud enterprise customers have the best-in-class materials hosted on Experience League.

She also leads the Adobe Creative Ambassador program and frequently speaks at global marketing and technology conferences, drawing on her extensive experience in marketing, sales, and training.

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Angela Popplewell

Co-Founder and Chief Storyteller, 100cameras

Angela Popplewell is the Co-Founder and Chief Storyteller of 100cameras, a global organization she led for over 13 years. Under her leadership, the organization reached more than 35,000 youth across 100+ communities worldwide, in partnership with institutions including the United Nations, Apple, Adobe, Paramount, Fujifilm, and Toyota, spanning nonprofit, corporate, and global sectors. Angela built and scaled 100cameras’ programming from the ground up, developing structured curriculum, training models, and a SaaS platform now used by educators and organizations globally. Grounded in visual storytelling and hands-on use of digital tools, her work focuses on how individuals process experiences, develop clarity in their perspectives, and communicate with intention — demonstrating how human storytelling and technology can work together to strengthen the way organizations operate, adapt, and build human-centered systems.
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Dan MacConnell

Senior Director, Enterprise Productivity, Adobe

Dan MacConnell is a seasoned digital transformation leader with over 25 years of experience spanning strategy development, engineering execution, and organizational change. As Senior Director of Enterprise Productivity at Adobe, Dan focuses on enabling a modern, distributed workforce by building diverse, high performing teams and fostering innovation, collaboration, and productivity at scale. His current work centers on combining human and AI capabilities to amplify productivity and elevate the employee experience across Adobe.
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Keenan Beavis

CEO and Lead Growth Consultant, Longhouse

Keenan Beavis is an AI and SEO thought leader and the founder of the Canadian Branding and Marketing company, Longhouse. Through Longhouse, he has helped more than 850 busy leaders across 92+ industries conquer their to-do lists, win back their time, and make their impact. Longhouse has consistently been recognized as one of Canada’s highest-rated marketing agencies.

An award-winning entrepreneur, Keenan blends real-world experience, critical thinking, and creativity to solve complex business problems. His recent work focuses on how people search and how you can become the answer on AI engines such as ChatGPT and Google’s Gemini.

His popular AEO / GEO / AI SEO framework, AnswerMapping, outlines the methods Keenan and the Longhouse team use daily to help organizations stay visible, credible, and competitive as search continues to evolve.

Outside of the office, Keenan is a Brazilian Jiu-Jitsu Black Belt.

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