Adobe offers three editions of Real-time CDP for any type of business wanting to power their customer experience management strategy with unified marketing data.
Pricing for each edition is dictated by the following:
Pricing is determined by the amount of profiles that need to be managed. Profiles are stitched from known and pseudonymous data sources from across the organisation with the intent of aggregating customer data for unified insights, segmentation and activation.
The Business-to-Consumer Edition is for B2C brands wanting to personalise experiences for consumers.