Customer touchpoint overload.
Experiences matter now more than ever. Your customers expect fast, compelling content on all devices and across all channels in their path. But meeting customer expectations on their journey from awareness to advocacy is easier said than done. With the explosion of touchpoints and the ability to personalise experiences, even seasoned marketing teams struggle with content marketing at the required pace. We frequently hear comments from clients on the following issues:
“We don’t have enough content to meet our growth goals.”
Good content can help you to reach new customers and earn their loyalty. But collaborating with creative departments and agencies takes time. You need a way to provide creative freedom with brand consistency and curate content from a variety of sources.
“It’s impossible to manage the amount of content necessary for our marketing efforts.”
You piece together content stuck on hard drives or in email across a variety of silos. And it’s nearly impossible to keep track of the latest approved versions, translations, regulatory or legal updates and expiring rights on copyrighted material.
“I need to publish engaging content that looks good on all media in my cross-channel campaigns.”
You need a way to easily assemble and deliver rich media content without waiting for assistance from IT. This will ensure that experiences are consistent across all channels and optimised for all screen sizes and devices.