MANUFACTURING

The digital experience has become key for manufacturing companies.

It’s increasingly important for manufacturers to deliver consistent and personalized experiences for their value-chain partners. This means advanced digitization and integration with the horizontal value chain, suppliers, customers, and other partners. Adobe is helping many leading manufacturers digitally transform — resulting in increased revenue and efficiency gains.

A virtual event April 27–28.

Superstars and Super Sessions you can't miss.

Discover best practices and learn from top brands during two days of keynotes, sessions, and sneak peeks.

The Digital Experience Conference

Explore the future of customer experience.

Discover the latest innovations and best practices.

A virtual event 27–28 April.

Expand your skills and your network.

Discover best practices and learn from top brands in 200+ sessions, keynotes and sneak peeks.

Develop a 360-degree view of your customers.

As your company makes a digital transformation, you need a strategy that collects data from every channel. Bring it all together to get a 360-degree view of your customers. Use predictive intelligence to make forward-looking decisions based on real-time buyer activity. This detailed insight into your customers’ needs will help you foster lasting loyalty.

More information on Adobe Analytics ›

See how investing in experience will impact the manufacturing industry in Forrester’s thought leadership spotlight.  
Get the report ›

Deliver great digital experiences.

Deliver great digital experiences.

Customers expect personalized and seamless experiences on every website. Manufacturers need a content management platform that provides real-time information on available inventory — while offering distributors and suppliers easy access to those assets for promotion. Adobe solutions make it easy to manage all your content consistently across channels. And we help you deliver timely and personalized experiences that are integrated into your existing platforms.

Learn more about Adobe Experience Manager ›

Engage customers through the entire lifecycle.

Savvy manufacturers are using email throughout the customer journey to ensure customers stay up-to-date on new product information, product launches, and other promotions. To attract new customers, learn to drive customer engagement throughout the buying cycle. With integrations into existing CRM platforms, Adobe Campaign provides a sophisticated lead-to-revenue platform that can amplify any manufacturer's marketing.

Learn more about Adobe Campaign ›

Engage customers through the entire lifecycle.
Personalization and optimization.

Personalization and optimization.

It's critical that manufacturers use personalization to engage with buyers on their site. Optimized e-commerce experiences help increase online spending, order values, and customer satisfaction. Online product portals require personalization and optimization that integrates seamlessly with your e-commerce solutions. Adobe Target is powering optimization and personalization for some of the top industrial companies in the world.

Learn more about Adobe Target ›

Learn more about our customer successes in manufacturing.

Philips

Philips has achieved more impactful marketing by standardizing its digital properties worldwide.

Zebra

See how Zebra uses Adobe Marketing Cloud to increase their web traffic and time spent on site by 13%.

Read the story ›

Manufacturing moves to an experience strategy.

Future-proof your company with insights from The B2B Experience Paradigm: The Shift from Product-Selling to Experience-Selling in the B2B World.

A steady change is happening in manufacturing.

The 2021 Manufacturing Trends Report shows how digital channels could drive 50% of sales for manufacturers within two years.

Let data drive your experiences.

Get a 360-degree view of customers.
Build a solid digital foundation.
Guide every customer’s journey.

Let’s talk about what Adobe can do for your agency.