You need new customers — without new budget.
Across most industries, the average cost of acquiring a new customer continues to increase, despite having numerous ways to reach them. You need to design your digital campaigns to grow your client base, not just with more customers, but also with higher-value accounts. If you’re feeling pressure to show better results on digital channels, you find yourself saying:
“I need better customer data for lead generation and retargeting campaigns.” You need a way to include insights from campaign data in order to build personalised experiences that will attract high-value prospects.
“I need an attribution model that will identify how I found my best customers, so I can spend money where I’m getting the best return.” Conversions are increasing, but without understanding the most reliable triggers, you will continue to play roulette with your marketing dollars.