Each day, you receive countless visits from customers seeking a relationship with your brand. With Adobe Experience Platform Identity Service, you can get to know the people behind the devices. Start recognizing familiar customers across unfamiliar devices — so you can deliver personal experiences every time.
Really know your customers.
Look past a customer’s device and see how people are interacting with your brand.
Personalize for everyone, every time.
Recognize your customers across devices and deliver personalized experiences.
Make your ad spend more efficient.
Apply frequency caps that span all of a customer’s devices instead of just one.
Adobe Experience Platform Identity Service creates identity graphs that represent a database that holds customer profiles and the known identifiers that belong to individual consumers. Across a consumer’s journey, one or many personal identifiers may be associated with an individual. An identity graph is then used to target and personalize messages across user experiences.
In some cases, a shared solution like a membership-based identity graph may not be the right fit for your brand. If this is the case and you’re focused only on your own first-party data set, a private identity graph is the right fit for you.
