Brands investing in analytics are twice as likely to have a complete view of all customer interactions.
Business backs data:
it’s the insight track to win
Data-centricity is emerging as a key priority for most large organisations. This comes from a drive to take advantage of the opportunities afforded by informed, scientifically based decision-making. Brands are becoming more sophisticated in how they look at their data, focusing on how data can be transformed into actionable and valuable insights that improve their customers’ experiences.
Ninety-five per cent of all respondents say their enterprise now using some form of technology solution to track data.
Marketers and technologists:
Mind the gap
Sharing data leads to greater insights. CMOs must foster unity across the organisation to capitalise on analytics potential.