Get teams on the same page so they can reach for the same wins.
Adobe is leading once again. Adobe Product Analytics provides data and insights for all roles to ensure all functions leverage the same KPIs — so teams can see how actions impact the product and business.
Your customer-facing functions aren’t coordinating. And it shows.
Customers can’t distinguish between digital products and marketing channels — they only recognize you as a single business. They expect the mobile app to know which pages they were browsing on desktop, which email ad they clicked on, and which items they purchased in store — one cohesive experience.
Offering a seamless, personalized experience across all digital and offline channels can pay off. In a recent report, Forrester found that “enterprises with high levels of alignment across customer-facing functions like marketing, customer experience, and digital report 2.4 times higher revenue growth and 2.0 times higher growth in profitability than those with some or no alignment.”
It’s not uncommon for product teams to use different processes, tools, and data from the rest of the organization to understand their customers better. But how can teams come together to reconcile the difference in the insights they find using separate tools and datasets?
Adobe can help.
Unified workstreams, data, and customer profiles enable product teams to partner closely with their marketing and customer experience counterparts to coordinate and deliver more personalized experiences across all channels.
With Product Analytics, teams have everything they need to work better together, including:
Enable all levels and functions of the organization to self-serve insights to make data-driven decisions quickly.
Facilitated team coordination
Allow cross-functional teams to connect and share insights in real time.
Leverage unified, consistent data across all teams to drive real business results.