Create and enhance your customer profiles.

Customer profiles in Adobe Real-Time CDP are actionable, real-time views of each individual or account, built by combining data across all online and offline channels to power coordinated and relevant experiences. By continuously enriching customer profiles, marketing and data leaders gain holistic understanding for more targeted campaigns, audience segmentation, and predictive personalization. Profiles unify data from a wide variety of sources, including CRM, analytics, and third-party data to reflect and enhance every customer touchpoint. Real-time updates support accurate segmentation, audience creation, and in-the-moment activation.

• Profiles unify data from a wide variety of sources, including CRM, analytics, and third-party data to reflect and enhance every customer touchpoint.
• Real-time updates support accurate segmentation, audience creation, and in-the-moment activation.

Real-Time CDP’s dynamic profiles and audience features empower digital marketers to personalize campaigns and rapidly scale engagement across both new and existing channels.

• Audience creation and segmentation work with zero- first- second-, and third-party data.
• Flexible modeling supports growthand omnichannel expansion.
• Flexible segmentation types include batch, streaming and edge to accommodate different use cases including those that impact real-time interactions.

Real-Time CDP builds constantly enriched customer profiles, helping marketers and CX leaders deliver tailored experiences and react quickly to behavioral changes.

• Propensity scoring predicts conversions and churn for proactive engagement.
• Lookalike audiences provides additional scale with more high value audiences.
• B2B and B2C unified profiles make account-based and individual personalization scalable with modeling to support expanded scoring and scale.