Forrester Study: The Business Impact Of Investing In Experience

STUDY

Learn from the 31% of brands pulling ahead in the agentic AI era.

Discover what separates today's experience-driven businesses from the rest — and what it takes to become one.

As more buyers use AI to evaluate and research brands, experience-driven businesses are the ones adapting fastest. Not because they have the most technology, but because they've orchestrated their data, content, journeys, and AI into one connected, governed system.

Read The Business Impact of Investing in Experience to see what separates the 31% of businesses that are experience-driven — and what it takes to close the gap.

Uncover more key findings and insights inside the report, like:

  • Experience-driven businesses achieved 1.2x greater revenue growth and 1.4x higher customer lifetime value than their peers.
  • Experience-driven businesses are 1.3 times more likely to say their AI initiatives exceeded expectations.
  • The barriers preventing organizations from becoming experience-driven.

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The Business Impact of Investing in Experience

  • How Intuit builds customer confidence at scale.

    Intuit uses Adobe AI and Adobe Experience Platform to orchestrate intelligent customer experiences.

  • How Philippine Airlines is embracing AI.

    Discover how Philippine Airlines uses AI and Adobe solutions to deliver seamless, personalized travel.

  • The NFL cuts content creation from days to seconds with AI.

    The NFL centralizes and scales its campaign workflows with Adobe’s AI content supply chain solutions.