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Report

2024 Digital Trends — Retail in Focus

Discover the latest customer experience trends, priorities, and investments in retail.

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As the demand for personalized, omnichannel shopping journeys grows, retailers must strategize to consistently deliver best-in-class experiences. Brands using AI and machine learning to automate manual tasks and process data faster will be positioned to unlock more insights for personalization — and outperform competitors.

Read our annual 2024 Digital Trends — Retail in Focus report created with Econsultancy to understand how retailers are succeeding and how they must improve, including:

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The bar for personalized, omnichannel experiences keeps rising. Discover the trends retailers are pursuing to stay competitive.

77% of retail customers say it’s “important” for brands to provide consistent, seamless interactions across channels.