As part of Adobe Experience Platform, Real-Time CDP helps you combine known and unknown customer data in real-time for holistic, up-to-date profiles you can access in any channel to create true personalization.
Real-Time Customer Data Platform
Deliver real-time personalization with Real-Time CDP.
What Real-Time Customer Data Platform can do for you
Step 1: Connect your data
With Experience Platform, unite all your marketing systems and streamline workflows with unified profiles to discover insights for long-term personalization.
Step 2: Create high-value segments
Tap into your unified customer record to create segments based on audience use cases, using intelligent workflows built specifically for marketers.
Step 3: Activate profiles in real time
Use those segments to instantly test and deliver personalized experiences to customers everywhere based on real-time updates to customer profiles.
Real-Time CDP is an Adweek Reader's Choice: Best of Tech Award Winner.
Read how Real-Time CDP solved marketing’s three biggest challenges here.
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Fundamentals of customer data platforms
Read this Q&A with Matt Skinner, product marketer at Adobe, to learn the basics of CDPs and why they’re so important.
Real-time experiences with a real-time CDP
Read our Adobe Blog article to dig into the details of CDPs and the value they bring both marketing and IT.