2023 DIGITAL TRENDS: RETAIL IN FOCUS
This year, retailers are making ultra-personalization a priority.
Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences.
Creative Creative and seamless personalization will give retailers a competitive edge in making ‘wow’ moments a staple of every customer experience.
As digital adoption levels out, retailers are focused on delivering great experiences that meet shoppers’ high expectations. But experiences that delight one day can become normalized the next. Brands that harness the power of data, technology, and employee creativity will exceed customers’ needs in 2023 — and beyond.
Our annual research with Econsultancy uncovers key findings, including:
- Retailers are moving toward unified commerce models that use real-time data to create ultra-personalized experiences both online and in-store.
- Hybrid shopping environments will be key to meeting customer demands for great experiences that consistently deliver the ‘wow’ factor.
- Retailers must prioritize data to accurately predict their customer needs and serve personalized experiences at scale across all channels.