Product Demo: Adobe Real-Time CDP Overview
Adobe Real‑Time CDP is an enterprise data platform that unifies first‑party data into real‑time profiles so you can segment and activate with speed.
Product Demo: Unify Customer Data with Real-Time CDP Experience Data Models
Adobe Real-Time CDP uses the Experience Data Model (XDM) to unify and standardize customer data across systems.
Product Demo: Identity Service in Real-Time CDP
Adobe Real-Time CDP Identity Services helps unify identifiers into actionable customer profiles, so you can gain a comprehensive view of your customer and their behavior.
Adobe Real-Time CDP Resources
Dive into our comprehensive resources on customer segmentation and real-time data. Find insights and tools to personalize and target your marketing efforts.
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Adobe: A Leader in Multichannel Marketing Hubs
Gartner names Adobe a Leader in Multichannel Marketing Hubs. See how unified data and governed AI power connected customer journeys.
How Nine is preparing for agentic AI.
See how Nine Entertainment is building the foundation for agentic AI and the future of audience engagement.
Advancing intelligent audience creation.
Explore new Audience Builder enhancements in Adobe Real-Time Customer Data Platform that make audience creation faster and more intelligent.
Adobe recognized as a Leader in Gartner® Magic Quadrant™.
Learn why Adobe is named a Leader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs report.
Adobe State of the CDP Report 2026.
Discover how the value of customer data platforms is shifting from unified profiles to real-time use, AI readiness, and agentic experiences.
Unifying the OEM-dealer customer experience.
Turn fragmented buyer signals into continuous engagement. Learn how a shared platform foundation powers end-to-end auto lifecycle ROI.
Privacy-centric data collaboration for agencies.
Find new audiences, activate across media partners, and measure campaign results with Adobe Real-Time CDP Collaboration for agencies.
How Intuit builds customer confidence at scale.
Intuit uses Adobe AI and Adobe Experience Platform to orchestrate intelligent customer experiences.
Adobe is a Leader in customer data platforms.
Learn why Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026.