From Creative Services to In-house Agency

Restructuring your creatives services team to an in-house agency may seem like an impossible task. But, rebranding your creative services team as an in-house agency can raise the profile of your team, especially when it’s mostly the same individuals performing the work. By demonstrating a strategic vision, operating with professional processes, and having in-depth brand knowledge, in-house agencies can earn the respect they deserve to win the title of strategic partner, and feel secure in their value within the company. Organizations that have made the change are reaping the benefits:

• Get more creative work
• Reorganize your team
• Implement work processes
• Get buy-in from executives