Adobe Digital Economy Index
Tap into the most comprehensive U.S. ecommerce insights with our monthly analysis of online consumer transactions. Adobe analyzes more data than any other company, spanning over one trillion retail sites, 100 million SKUs, and 18 product categories.
Top-line spend trends across key consumer categories.
Driven by strong performance starting in mid-November, this year's holiday season is off to a good start with steep discounts across categories like electronics, apparel and toys.
Consumers spent $112.6 billion dollars online in Nov 2024, up 9.4% year over year. Year to date, consumers have spent $926 billion dollars online in 2024.
Monthly online spending
Total online spend
Year-over-year growth in online spend
Market share of mobile spend revenue.
Mobile shopping has ramped up considerably this year, as consumers become comfortable transacting on smaller screens. On an average, Mobile revenue share has been 50.6% in November. So far this year, mobile spend is $449 billion dollars.
https://main--bacom--adobecom.hlx.page/fragments/resources/digital-economy/chart-4
The impact of buy now, pay later solutions.
Consumers continue turning to buy now, pay later (BNPL) options with BNPL online spending seeing continued growth this year. So far, $72.2 billion dollars have been spent through BNPL services. In November, consumers spent $8 billion dollars through BNPL, up 1.3% from the comparable period last year.
Buy-now-pay-later monthly spend
Total BNPL spend
BNPL spend growth
Adobe Analytics — the choice of leading online retailers.
Of the top 100 internet retailers in the U.S., 85% rely on Adobe Analytics to deliver, measure, and personalize online shopping experiences. *Per the Digital Commerce 360 Top 500 report (2021)
Dive into more economic data.
Get a clearer understanding of market dynamics, consumer behaviors, and emerging opportunities — all powered by Adobe Analytics.
Adobe Digital Price Index
Powered by Adobe Analytics, the Digital Price Index taps into terabytes of data for a comprehensive measurement of digital economy inflation.
Holiday shopping trends
Uncover detailed findings on consumer holiday spending habits you can use to enhance future shopping experiences.
Download the latest DEI report 2024 Quarterly Forecast here
Download the latest DEI report 2024 Quarterly Forecast here
Download the latest DEI report 2024 Quarterly Forecast here
