Report

2025 Adobe Survey: State of Long-form Content Management in the Age of AI

We surveyed 400+ content professionals worldwide to understand the state of long-form content management. The results reveal today’s top challenges—from fragmented tools, content silos, and a lack of unified strategy to opportunities unlocked by AI workflows and cloud platforms—helping teams meet the growing demand for technical and long-form content.

This survey whitepaper provides real-world insights to help organizations modernize how they create, manage, and deliver long-form content. Inside, you’ll explore:

  • Top content management challenges.
  • Cloud CCMS adoption trends.
  • Project and task management best practices.
  • AI adoption for content management.
  • Bridging the gap between technical documentation and learning content.
  • Emerging trends and recommendations.

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State of Long-form Content Management in the Age of AI

  • When your documentation tools can't keep up.

    When volume climbs and the stakes rise, legacy content setups crack fast. Content leaders share the signs you've outgrown your tools and how to scale operations smoothly.

  • Empowering safety: digital content transformation at 3M.

    3M’s content managers share how structured content and Adobe Experience Manager Guides keep safety-critical documentation clear, current, and AI-ready across global safety channe…

  • 20 million pages, 1,000 authors: IBM drives content at scale.

    IBM scales millions of pages of technical content for nearly 1,000 authors with Adobe Experience Manager Guides.