Report

Adobe Recognized as a Leader in the Forrester Wave™ Report.

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Learn why we believe Adobe Real-Time Customer Data Platform is redefining data management.

Adobe was named a Leader in The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024 report. Read the report to learn how Adobe:

  • Excels at data governance through policy management functionality, targeting anonymous audiences for acquisition programs, journey orchestration, and integrations for insights endpoints.
  • Extends beyond traditional use cases into areas like messaging into paid media, data collaboration, and measurement.
  • Supports its offering with an extensive partner ecosystem.
  • Is the best fit for firms that require journey orchestration and personalization across customer engagement touchpoints.

The Forrester Wave Customer Data Platforms For B2C Q3 2024 chart

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The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024

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cardTitle
Adobe named a Leader for B2C Customer Data Platforms.
cardDate
2024-10-23
cardImage
Adobe named a Leader for B2C Customer Data Platforms card image
CardDescription
Adobe has built an expansive CDP for the entire marketing lifecycle and has been recognized by Forrester Research. Check out the Forrester Wave: B2C Customer Data Platforms 2024 report to learn more.
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caas:content-type/report
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caas:content-type/report, caas:products/adobe-real-time-cdp, caas:topic/analyst-report