Validate your marketing value.

These days, every campaign and customer experience can be tracked in detail. So it’s imperative that your marketing team knows what metrics to track — and the data that will impress key decision makers the most. 

Read Prove Your Marketing Worth: A Cheat Sheet. With it, you’ll learn how you can demonstrate the real value of your efforts at your organization:

• Demonstrate how you use analytics to drive ROI with every marketing decision.
• Make marketing analytics integral to your work with your sales team.
• Explore tips and takeaways that will help you communicate results with leadership.

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