Technical Content — Assessing Business Value and Impact

Marketer with a customer journey chart and metrics used to measure technical content.

Technical content has become pivotal in the entire customer lifecycle in today’s digital economy. Yet, the traditional mindset often relegates it to the post-sale support phase of the customer journey and identifies it as merely a “cost centre.”

In this whitepaper, we will explore the impact of technical content and highlight the challenges organizations face in quantifying its ROI across all phases of the customer journey. We will also examine the metrics that underscore the value of technical content and introduce the innovative concept of composite metrics, paving the way for a more holistic understanding of its business impact.

Marketo Configurator Monday, December 16, 2024 at 08:59

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Technical Content — Assessing Business Value and Impact

https://business.adobe.com/content/dam/dx/us/en/resources/reports/technical-content-assessing-business-value-and-impact/technical-content-assessing-business-value-and-impact.pdf

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Technical Content — Assessing Business Value and Impact.

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Explore the challenges in measuring the ROI of technical content throughout the customer lifecycle and discover how composite metrics can quantify its value and demonstrate its business impact.

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2024-12-16

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