Guide
Creating consistent, on-brand content across teams and channels has never been more critical or more challenging. As content needs grow, design teams are stretched thin, and businesses need scalable solutions that empower everyone to create while protecting brand integrity.
The Adobe Express product guide shows how top-performing teams are meeting this challenge. With brand kits, locked templates, quick actions, and integrated AI, Express makes it easy to produce high-quality content quickly, no matter who’s creating it.
In this guide, you’ll learn how Adobe Express can help your team:
Download the guide to see how Adobe Express helps teams create more while staying on brand.
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Organizations today are under relentless pressure to produce more content, faster — without compromising brand consistency or quality. Adobe Express addresses this need by empowering every team to create consistent, on-brand content with enterprise-grade integrations and commercially safe generative AI.
Teams across organizations are facing a new challenge. In addition to the ongoing and explosive need for more content, keeping brand consistency and quality intact across campaigns and channels has become the real test.
The battle for customer attention is fiercer than ever, and audiences are overwhelmed with information. To stay top of mind, brands need cohesive, high-quality content across every channel and audience — inside and outside the organization.
According to the State of Digital Customer Experience report, content demand is projected to grow 5x over the next two years. Yet organizations are expected to meet that demand while operating with tighter budgets and fewer resources.
Due to the surging demand for content, some business teams are turning to unauthorized tools that may not be regulated, or even safe for use, in order to meet these demands. This rogue content creation puts your organization — and your reputation — at risk.
In this environment, content is both a powerful asset and a common bottleneck. Success depends on finding ways to scale without sacrificing brand integrity.
Exploding workflows
of marketers and business teams are being asked to produce more content.
Content under pressure
of teams have less time to produce content due to surging demand and competing priorities.
Rogue content wave
of teams use unauthorized and DIY tools, often resulting in off-brand content and security risks.
Source: Adobe, Edelman Data & Intelligence, and Havas Play
Control brand chaos and scale your brand reach with company-wide access to on-brand assets. Imagine images, videos, flyers, presentations, banners, social, and more.
Adobe Stock collection for images and video
Full access to expert-designed templates and the Adobe Fonts library, including over 30,000 options
All-in-one editor for graphics and videos, including time-saving Quick Actions for one-click, predefined workflows
Presentations with support for graphs and charts
Print capabilities with multipage support and print-ready outputs
Adobe Stock collection for images and video
Full access to expert-designed templates and the Adobe Fonts library, including over 30,000 options
All-in-one editor for graphics and videos, including time-saving Quick Actions for one-click, predefined workflows
Create standout content with Adobe’s quick and easy content creation app. Produce variations for multichannel content in a few clicks.
Quickly edit approved graphics and videos with an all-in-one editor and Quick Actions
Image editing with Generative Fill for precise edits, such as insert or remove objects
Generation for text, social media captions, and translations in 45 different languages
Collaborate in real time with live coediting in the same project
Access and edit content from Adobe Experience Manager Assets seamlessly
Stay connected to project and team workflows with Adobe Workfront
Empower anyone in your organization to confidently create on-brand content. Integrations with Adobe Creative Cloud and Adobe Experience Cloud streamline workflows and increase asset reuse, reducing time spent on content creation.
Seamless access and ability to edit content from Adobe Experience Manager Assets with a two-way sync
Collaboration features such as live editing and commenting across shared projects for easy file collaboration and management
One-click application of brand colors and fonts
Instantly resize content to match multiple channels and generate translations for different regions
Easily import, enhance, and stylize PDFs
Manage review and approval workflows easily in a centralized place
Connect creative teams across the organization to keep templates synced
Protect your brand with generative AI that respects intellectual property. Powering features across Adobe Express and Creative Cloud, Adobe Firefly is safe for business.
Integration with Adobe Firefly Image 3 for high-quality image and template generation
Content localization at scale with AI-generated text, captions, and translations in 45+ languages
Ethically trained on Adobe Stock collections and public domain content rather than loosely regulated internet scraping — including copyrighted content
Confidently create content variations while adhering to your brand with Custom Models trained on your own assets
Generate content with confidence using Adobe Firefly generative AI models, which are designed to be commercially safe
Protect your organization from intellectual property infringement risks with optional IP indemnification for generated content
Provide creative teams with the tools to facilitate brand consistency. Create with confidence using safe-for-business generative AI features powered by Adobe Firefly.
Maximize martech investments through seamless Adobe Experience Manager, Adobe Workfront, and Adobe GenStudio integrations
Robust enterprise security with SSO integration, asset encryption, and sharing restrictions
Streamline user management with automated provisioning, audit logs, and licensing reports
Develop and deploy brand kits, collections of preapproved assets, color palettes, logos, and fonts for safe, on-brand content creation
Exercise template locking and brand style control to ensure consistency across assets
Minimize unauthorized app usage and rogue content creation with a centrally managed, enterprise-grade app
Give your teams the confidence to scale content creation without sacrificing brand integrity. Adobe Express empowers non-designers to stay on brand so creative teams can focus on high-impact work.
Give your teams the confidence to scale content creation without sacrificing brand integrity. Adobe Express empowers non-designers to stay on brand so creative teams can focus on high-impact work.
Allow your sales team to move faster and personalize outreach without relying on design support. Adobe Express helps sales teams tailor content for every stage of the buyer journey while staying fully on brand.
Support talent, culture, and communications with content that’s easy to create and always on brand. Adobe Express helps HR and operations teams build polished materials without needing design expertise.
When your brand spans franchises, streaming platforms, and creative teams on both coasts, consistency isn’t just a goal — it’s critical. As the team at Paramount+ explores Adobe Express, they’re laying the groundwork for scalable, on-brand content creation — such as presentation decks — and empowering not just the design team but marketers, studios, and channels to create with confidence while staying on brand.
Paramount+ began exploring Adobe Express to extend on-brand content creation beyond the design team.
Here’s what happened when creative guardrails met distributed content creation.
When your company expands nearly tenfold — from 2,500 associates to a global force of more than 20,000 — challenges abound. Red Hat, an IBM company, found itself struggling to meet the demand to create more campaigns as it branched into new regions.
Red Hat invested in Adobe Express for Enterprise, training 400 marketers to create assets themselves. Designers created templates in Creative Cloud for the marketers to use in Adobe Express, which allowed them to double the number of campaigns they could handle while keeping all assets on brand.
Here’s what happened when Red Hat put these tools into action.
With more than 72,000 employees in 145 markets, dentsu is among the top marketing and advertising agencies, handling some of the world’s biggest brands.
As the demand for more content across more channels has grown, the need to empower people in non-design roles to produce content themselves led dentsu to embrace Adobe Express in addition to Creative Cloud.
Here’s how dentsu scaled creative output without scaling headcount.
ABB is a 140-year-old global technology leader in electrification and automation with a focus on a sustainable and resource-efficient future. With more than 105,000 employees, the company is committed to accelerating industrial transformation.
Small communication teams in different countries relied on Adobe Express to equalize creative resources.
Here’s how ABB made creative consistency scalable — and fast.
As a global infrastructure consulting firm with more than 50,000 employees, AECOM’s teams were tasked with producing creative assets that inspired and won business. Every project carried high stakes — and the demands could be relentless.
AECOM turned to Adobe Express to enforce consistent branding for non-creative teams with locked templates and brand kits.
Here’s what happened when speed met scale and got everyone involved.
Accenture’s Learning and Development team is responsible for creating internal content for nearly a million employees across 52 countries and was slowed by inefficient workstreams and outdated tools.
L&D media teams adopted Adobe Express as the go-to creation app for multimedia content.
Here’s how Accenture’s Adobe Express adoption moved the needle.
Newell Brands plays a role in the everyday lives of millions. With a portfolio of more than 50 iconic brands — and a rising need for personalized, omnichannel content — Newell saw an opportunity to modernize how it reaches its consumers. That transformation started with rebuilding its content supply chain for scale, speed, and creative impact.
Newell Brands began rolling out Adobe Express to accelerate content creation while maintaining brand integrity across a portfolio of more than 50 brands.
Here’s what happened when Newell reimagined its content supply chain with Adobe Express.
Meet content demands with speed, control, and creativity across your organization. Adobe Express is the user-friendly creation app that helps teams produce more, stay on brand, and move with agility. Ready to create with confidence? Contact your sales representative to begin.
