ADOBE DIGITAL LEADERS WEBINAR

AI-Driven Marketing: Elevate Your Strategy with Advanced Marketing Measurement

Length: 48 mins

Planning your marketing spend should never feel like a shot in the dark. Today’s landscape demands advanced analytics, AI, and seamless integration with other key business drivers. This shift requires marketers to rethink their strategies as next-level value creators for scalable success. Join us for a live webinar where expert speakers will showcase how AI-driven measurement can enhance your planning, execution, and holistic measurement strategies as a modern marketer to achieve success in today’s competitive landscape.

Key takeaways:

Understand how real-time marketing insights pave the way for informed decision-making at every level, fostering a sustainable culture of agility and innovation
How to leverage an AI-driven marketing strategy as a competitive advantage
Practical tips from key use cases across financial services, media and entertainment, and retail industries

Embracing AI-driven marketing is essential for next-level value creation and setting the pace in the industry. As we approach unprecedented technological advancements, the question is: Will you embrace technology to lead the charge or miss the opportunity and fall behind?

Marketo Configurator Wednesday, November 27, 2024 at 10:19

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https://video.tv.adobe.com/v/3439340?end=nothing&learn=on&captions=eng

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Event speakers

Marisa McKay Tarantino

Sr. Product Marketing Manager

Adobe

Marisa McKay Tarantino is a Senior Product Marketing Manager in Adobe’s Experience Intelligence organization supporting Adobe's unified marketing measurement product, Mix Modeler. She’s focused on helping marketers answer critical questions about their business via actionable data and insights powered by Adobe’s leading AI innovations. Marisa’s long career at Adobe also includes leadership in the Real-Time CDP business and contribution to measurement initiatives in Adobe Advertising. Marisa is an alumna of the University of Michigan (Go Blue!) and enjoys life as a Midwestern transplant in San Francisco with her family.

Kiyoshi Ihara

Director of Product Management

Adobe

Kiyoshi Ihara is the Director of Product Management of Adobe Mix Modeler. Prior to this role, he served as the Head of Product for the paid search advertising and walled garden optimization business at Adobe, and before that, he was on the client side where he had roles in performance marketing, site analytics, and engineering. These roles, spanning multiple functions and industries, give Kiyoshi a nuanced and pragmatic perspective on customer pain points and paths to solving them.

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AI-Driven Marketing: Elevate Your Strategy.

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2024-11-25

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Embracing AI-driven marketing is essential for next-level value creation and setting the pace in the industry.

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