Webinar

How to Win Visibility in an AI-Driven World

August 20, 2026 | 10:00 – 11:00am (PT)

AI agents are now active participants in every buying journey — researching options, shaping shortlists, and influencing decisions before a human ever engages. As AI-powered search and discovery reshape how buyers find information, brand visibility has become a critical competitive advantage. And capturing it requires a full reset of how your brand shows up across surfaces.

Join Adobe experts to explore best practices for discoverability and learn how Adobe Brand Visibility, powered by Semrush's AI visibility data, helps teams understand where they show up, influence how they're represented, and improve visibility across AI-driven search and discovery.

In this session, you'll:

Learn how to create content that effectively serves the humans and AI shaping the shortlist, and transform AI signals into real business impact.
Watch Adobe Brand Visibility in action helping teams connect content, signals, governance, and measurement across the customer journey.
Understand why agentic brand visibility requires both a content strategy and infrastructure transformation.

Marketo Configurator Tuesday, July 21, 2026 at 11:12

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Event speakers

Marissa Dacay

Global Vice President of Enterprise Marketing
Adobe

Marissa Dacay is the Global Vice President of Enterprise Marketing at Adobe, where she leads enterprise field marketing and campaign execution with a rare combo of creativity, data, and innovation. Her playbook? Modern account-based marketing, demand gen that actually delivers, and a track record of driving double-digit growth annually.

After spending three years in HR Leadership at Adobe, Marissa returned to marketing with a unique perspective on what makes teams thrive. With deep understanding of leadership development and organizational strategy, she builds bold, high-performing teams, mentors the next wave of leaders, and fosters a culture of excellence (and fun!). From modernizing marketing strategy to empowering teams across the globe, Marissa is a transformational leader who leads with purpose and delivers with impact.

Lindsay Morris

Manager, Global Content Strategy
Adobe

Lindsay Morris is a global content strategy leader at Adobe. She leads a team focused on enterprise storytelling in the era of AI and brings complex ideas to life through high-impact digital and in-person experiences. She offers a practical perspective on how organizations can connect innovation to real business value.

Andrew Warden

Vice President of Marketing
Adobe

Andrew Warden is Vice President of Marketing at Adobe, where he leads global marketing and brand growth for Semrush, an Adobe company. A three-time CMO and member of the WSJ CMO Council, Andrew previously served as Chief Marketing Officer at Semrush, helping position the company as a leading brand visibility platform. With more than 23 years of experience, he has built and led high-performing marketing teams at Cisco, SoftServe, UnitedLex, and Semrush.

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Title

How to win visibility in an AI-driven world.

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2026-07-21

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CardDescription

AI now shapes every buying journey. Join Adobe experts to learn how Adobe Brand Visibility, powered by Semrush, helps your brand get found in AI search.

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caas:content-type/webinar