IBM CUSTOMER STORY

20 Million Pages, 1,000 Authors, One Vision

Length: 35 mins

With 40 years of technical content, thousands of products and nearly 1,000 content creators, IBM runs one of the world’s most extensive information ecosystems. Operating at that scale exposes the limits of legacy content operations — and raises the stakes on every decision about how content is authored, governed and published. To take its global operation to the next level, IBM launched a bold initiative to build a unified, intelligent content foundation, powered by Adobe Experience Manager Guides.

In this on-demand session, Kerry Landis, Chief Architect for IBM’s Content Ecosystem, and Chad Dybdahl, Principal Technical Architect at Adobe, share how IBM is modernizing content operations at unprecedented scale. They discuss how a shared vision, enterprise-wide collaboration and smart technology come together to enhance author productivity, accelerate publishing and unlock new possibilities for AI-driven content experiences — and how IBM’s forward-looking approach enables faster time to market, stronger governance and a genuinely customer-centric content strategy.

In this session, you’ll learn:

• How IBM scales global content operations with Adobe Experience Manager Guides across thousands of products.
• The measurable impact of Adobe Experience Manager Guides on content velocity, quality and governance.
• How IBM’s forward-looking strategy lays the groundwork for intelligent content operations.