Adobe offers three editions of Real-time CDP for any type of business wanting to power their customer experience management strategy with unified marketing data.
Adobe Real-time CDP pricing and packaging
Pricing considerations
Pricing for each edition is dictated by the following:
Profile Volume
Pricing is determined by the amount of profiles that need to be managed. Profiles are stitched from known and pseudonymous data sources from across the organization with the intent of aggregating customer data for unified insights, segmentation and activation.
Packaging
B2C Edition
The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers.
B2B Edition
The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts.
B2P Edition
The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.
Features |
B2C Edition |
B2B Edition |
B2P Edition |
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Streaming data collection |
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Data mapping & experience data model schemas |
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Pre-built data source & destination connector catalog |
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Adobe Experience Cloud connectors |
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Non-Adobe data source connectors |
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Non-Adobe data destination connectors |
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Patented data governance controls |
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Privacy service |
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Raw data preview & validation |
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Known & pseudonymous data support |
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Real-time unified person profiles |
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Identity service (person data) |
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Segmentation service (person data) |
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Segment match (person data) |
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Profile enrichment (person data) |
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Profile activation service (person data) |
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Reporting and usage dashboards |
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Customer AI (AI-powered propensity scoring w/ person data) |
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Real-time unified account profiles |
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Identity service (account data) |
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Segmentation service (account data) |
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Profile enrichment (account data) |
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Profile activation service (account data) |
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Hybrid person profiles (combined B2C & B2B data) |
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