Adobe offers three editions of Real-Time CDP for any type of business wanting to power their customer experience management strategy with unified marketing data.
Adobe Real-Time CDP pricing and packaging
Pricing considerations
Pricing for each edition is dictated by the following:
Profile Volume
Pricing is determined by the amount of profiles that need to be managed. Profiles are stitched from known and pseudonymous data sources from across the organization with the intent of aggregating customer data for unified insights, segmentation and activation.
Packaging
B2C Edition
The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers.
B2B Edition
The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts.
B2P Edition
The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.
Features |
B2C Edition |
B2B Edition |
B2P Edition |
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Tag Management |
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Streaming Data Collection |
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Edge-Based Event Forwarding |
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Edge-Based Event Destinations |
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Adobe Experience Cloud Connectors |
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Data Source Connectors |
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Advanced Data Source Connectors |
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Data Activation Connectors |
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Advanced Data Activation Connectors |
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Experience Data Model & Data Mapping |
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Raw Data Preview & Validation |
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Sandboxes |
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API Access For Automation |
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Real-Time Person Profiles |
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Identity Graph & Management (Person Data) |
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Known & Pseudonymous Data Support |
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Advanced Profile Look-up (Person Data) |
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Profile Enrichment (Person Data) |
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Data Consent & Compliance Management |
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Patented Data Governance Controls |
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Profile Segmentation (Person Data) |
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Segment Match (Person Data) |
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Customer AI (Person Data) |
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Profile Activation (Person Data) |
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Batch Data Egress |
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Journey Orchestrator Canvas |
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Monitoring, Reporting and Usage Dashboards |
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Real-Time Account Profiles |
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Identity Graph & Management (Account Data) |
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Profile Enrichment (Account Data) |
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Profile Segmentation (Account Data) |
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Advanced Profile Look-up (Account Data) |
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Profile Activation (Account Data) |
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Hybrid Person Profiles (Combined B2C & B2B) |
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