Adobe Real-Time CDP pricing and packaging

Adobe offers three editions of Real-Time CDP for any type of business wanting to power their customer experience management strategy with unified marketing data.

Pricing considerations

Pricing for each edition is dictated by the following:

Profile Volume

Pricing is determined by the amount of profiles that need to be managed. Profiles are stitched from known and pseudonymous data sources from across the organization with the intent of aggregating customer data for unified insights, segmentation and activation.

Packaging

B2C Edition

The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers.

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B2B Edition

The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts.

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B2P Edition

The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.

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Features

B2C Edition

B2B Edition

B2P Edition

Tag management
x
x
x
Streaming data collection
x
x
x
Edge-based event forwarding
x
x
x
Edge-based event destinations
x
x
x
Adobe Experience Cloud connectors
x
x
x
Data source connectors
x
x
x
Advanced data source connectors
x
x
x
Data activation connectors
x
x
x
Advanced data activation connectors
x
x
x
Experience data model & data mapping
x
x
x
Raw data preview & validation
x
x
x
Sandboxes
x
x
x
API access for automation
x
x
x
Real-time person profiles
x
x
x
Identity graph & management (person data)
x
x
x
Known & pseudonymous data support
x
x
x
Advanced profile look-up (person data)
x
x
x
Profile enrichment (person data)
x
x
x
Data consent & compliance management
x
x
x
Patented data governance controls
x
x
x
Profile segmentation (person data)
x
x
x
Segment match (person data)
x
x
Customer AI (person data)
x
x
Profile activation (person data)
x
x
x
Batch data egress
x
x
x
Person profile dashboards & insights
x
x
x
Monitoring, reporting and usage dashboards
x
x
x
Real-time account & opportunity profiles
x
x
Identity graph & management (account data)
x
x
Profile enrichment (account data)
x
x
Profile segmentation (account data)
x
x
Advanced profile look-up (account data)
x
x
Profile activation (account data)
x
x
Lead-to-account matching
x
x
Predictive lead & account scoring
x
x
Account profile dashboards & insights
x
x
Hybrid person profiles (combined B2C & B2B)
x

B2C Edition

Get pricing | Get pricing Adobe Real-Time CDP

B2B Edition

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B2P Edition

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Get customized pricing for Adobe Real-Time CDP.

Talk to us about how Adobe Real-Time CDP can help you use combine all your data sources into powerful customer profiles used create personalized experiences at scale across every channel and device.

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Marketo Configurator Thursday, August 22, 2024 at 12:54
Title
Description
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title
Pricing Package and Plans for Real-Time CDP
CardDescription
View pricing and plans available across all editions of Adobe's Real-Time CDP including B2B and B2C data, as well as a hybrid solution for both outputs., View pricing and plans available across all editions of Adobe's Real-Time CDP including B2B and B2C data, as well as a hybrid solution for both outputs.
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2021-09-08
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