The project team, managed from the Singapore campus by Stobo, piloted HP Click & Collect in 23 shops in India, to great success. They will soon roll out the solution across 700 shops. After a four-month pilot in New Delhi, 26 per cent of consumer PC customers preferred to pick up their new PC in a local store versus delivery, increasing valuable foot traffic and saving on delivering costs. Developing this proof of concept pilot was a breeze with Adobe Commerce Cloud and the HP team enjoyed compelling results in a matter of months.
HP’s launch in Hong Kong marked the company’s fifth Adobe Commerce Cloud deployment in the Asia-Pacific region. The launch included consumer, small business and employee purchase programmes. The new Hong Kong platform boasts an integration of retail point-of-sale systems and allows customers to visit the website to book in-store demos. These two features were both key enablers of their “online-to-off-line” omnichannel strategy: customers can now buy online and collect in a shop. It’s easy, efficient, reliable and customers are more likely to find the accessories they need in-store. And vice versa, customers shopping in-store can take advantage of endless aisle and shop the entire HP product range, whether it’s in stock or not.
With Adobe Commerce Cloud, HP can further optimise their customer experience and launch new capabilities faster than ever, helping them to achieve their commerce vision. In fact, in the first 18 months post launch, they applied agile methodology to deliver over 600 new features and enhancements in 130 releases. Following their success in Asia-Pacific, HP is replicating this proven approach to easily spin up web shops in other regions of the world, most recently launching e-commerce in Mexico. Stobo and the project teams in Singapore, Barcelona and throughout the US are now focused on rolling out Adobe Commerce Cloud across 27 markets worldwide.