Localised e-commerce solutions
It can be difficult to create localised experiences across multiple geographies when you’re a huge, multinational technology company. Take HP Inc. for example. As one of the leading global manufacturers of personal computers and print devices, HP Inc. boasts a booming e-commerce business that touches almost every country on the planet.
Their Asia-Pacific division alone plays host to over 3,000 employees from more than 35 countries, who work in a futuristic 450,000 square-feet campus. There, HP Inc. manufactures 3D printers that can even print their own replacement parts. But for all their blue-sky thinking, HP Inc. needed a down-to-earth sales initiative. To achieve rapid online growth, they needed to launch an “online-to-off-line” sales effort to increase foot traffic in their brick-and-mortar shops.
“It was important to deliver initial wins across Asia and Latin America, showcasing full control over the customer experience,” said Herriot Stobo, Director of Omnichannel Innovation and Solutions for HP Asia-Pacific. “We needed agility across multiple segments of the platform and a sustainable cost structure that would pave the way for our global deployment plan.”
More precisely, HP Asia-Pacific needed to launch multiple regional shops — in Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Singapore, Thailand, Brazil, Mexico, Argentina, Colombia, Chile and Peru — on just one platform. They also wanted to offer a “Click & Buy” feature to allow their customers to purchase a printer or PC online and collect it in-store, while offering in-store customers an “endless aisle” assortment online..