Outsmart competitors with omnichannel analytics.
Read more about customer journey analytics on our blog.
Understand customer behaviour on whichever device, wherever they are.
Know your customer's behaviour across any device through a single journey stream.
The customer journey has become increasingly complex, with users often switching back and forth between desktop and mobile apps while engaging with a brand and completing a purchase. This makes it incredibly challenging for businesses to get an accurate and complete view. Which means it’s time to shift from a device-centric view of the customer to a person-centric view.
Recognised by Forrester and Gartner as an analytics Leader, we understand that analytics is reaching across devices. And we’re here to help you to link what your customer does on a mobile app to what they do on a laptop, desktop, tablet and more. Cross-device analytics in Adobe Analytics is an out-of-the-box capability that helps you to understand your customer’s multi-device customer journey. It automatically unifies web and app interactions from multiple devices into a single journey stream — including historical data — to understand how people move from one touchpoint to another across devices. So you can make better decisions with more complete data.
Contextualised Multichannel Data
Remove friction and irrelevancy from the customer journey to deliver compelling experiences in the moments that matter. Understand and see how customers move through entire journeys, not just from point-of-purchase forward.
Person-Centric Engagement Views
Transform customer engagement views from device-centric to person-centric by retroactively stitching visitor profiles together across devices. This helps you to get deeper and more accurate insights into when, where and how customers engage with your brand.
Real-Time Data Exploration
Find insights and make decisions in real time using drag-and-drop visualisations and table breakdowns for customer journey analysis.
Automatically stitch and restate web and mobile data, effectively mapping devices to uses.