2025 AI and Digital Trends for Retail

Report

Deliver personalized retail experiences at scale.

Explore how retail leaders are using AI to deepen customer loyalty, scale personalized experiences, unify customer data, and unlock profitable growth.

This report covers how leaders in retail are using AI solutions to close the gap between customer expectations and their actual experiences in 2025 and beyond.

Explore the Adobe 2025 AI and Digital Trends – Retail report to discover how AI and connected data help retailers drive growth by:

  • Personalizing customer experiences across channels in real time.
  • Identifying trends with predictive insights.
  • Strengthening trust with transparency and responsible AI use.
  • Accelerating on-brand content production.

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  • Back-to-school shopping trends: 2026

    How clear backpacks and bento boxes became 2026’s must-haves, with search interest for clear packs up 140% since 2023.

  • Best Buy builds an AI-ready content engine.

    Best Buy scales governed content activation with Adobe Experience Manager Assets, Workfront, and Firefly.

  • How AI can drive long-term retail app engagement.

    Discover why customers delete retail apps and how Adobe Brand Concierge delivers AI-powered experiences that boost retention.















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