Architecting Adobe Experience Platform for Scale Across Regions and Brands

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About the Session

Discover how multi-brand, multi-region enterprises structure Adobe Experience Platform to meet their unique objectives. Through real customer case studies, we’ll demonstrate how Experience Platform configurations empower organizations to unify, isolate, or blend data management strategies to achieve global and brand-specific goals. Learn how to evaluate deployment models, from single sandboxes to multi-IMS orgs, and to master best practices for data governance and compliance. Align Experience Platform with your organization’s structure to enhance customer engagement, streamline operations, and drive business growth.

Key takeaways:

  • Sandbox tooling and permissions to streamline setup and accelerate value realization
  • Structuring data to balance isolation for compliance while enabling global reporting and activation
  • Replicating configurations across sandboxes for consistent, tailored campaigns

Technical Level: General Audience

Track: Developers

Presentation Style: Case/Use Study

Audience: Developer, IT Executive, Data Scientist, Marketing Operations , Data Practitioner, IT Professional, Marketing Technologist, Omnichannel Architect

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