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Adobe Digital Leaders Webinar

Introducing Adobe Journey Optimizer B2B Edition: Go Beyond Leads and Accounts with Buying Group Orchestration

Length: 50 mins

Adobe Journey Optimizer B2B Edition is the next-generation solution that aligns marketing and sales as a single revenue team, helping them work together to orchestrate omnichannel journeys for buying groups and their members based on specific interests. By unlocking the potential of Marketing Qualified Buying Groups, businesses can create demand with increased precision for go-to-market motions across the customer lifecycle.

Join us to explore the evolution of B2B marketing with the trailblazing capabilities of Adobe Journey Optimizer B2B Edition. In this webinar, you will:

  • Learn how to increase the ROI of your B2B marketing with account and buying group journey orchestration.
  • See how Adobe Journey Optimizer B2B Edition works and how its powerful generative AI features can support your efforts.
  • Learn about the future of B2B marketing from digital marketing leaders and how Adobe Journey Optimizer B2B Edition can power the next stage of revenue growth.

Please share your contact information to view the webinar.


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Event speakers

Mitch Folks headshot

Mitch Folks

Group Manager, B2B Product Marketing

Adobe

Mitch Folks is responsible for developing and executing the go-to-market st...
Brian Shin headshot

Brian Shin

Product Manager

Adobe

Brian oversees the development of analytics and attribution products for Ad...
Sean Taylor headshot

Sean Taylor

Director of Engineering

Adobe

Sean leads the B2B Customer Engineering Team at Adobe, which is deeply invo...
Ashley Blanchard headshot

Ashley Blanchard

Manager, Marketing Automation and Product Management

Adobe

Ashley leads a team of product managers implementing transformational techn...
Beth Schuler headshot

Beth Schuler

Senior Product Manager, DX Marketing

Adobe

Beth Schuler is part of Adobe's DX Marketing Data and Technology Center of ...
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  • Adobe named a Leader in B2B Marketing Automation Platforms.

    Our 15th year as a Leader, plus what Gartner says about agents and buying groups and the Marketo innovations available now.

    Read article

  • What B2B customer segmentation really means.

    How B2B teams segment people, accounts, and buying groups, govern the data, and turn audiences into coordinated account journeys.

    Read article

  • Data governance for B2B marketing: a practical guide

    What data governance is, how labels, policies, and enforcement work, and how B2B teams put governed customer data to work.

    Read article

See all resources
Title
Introducing Adobe Journey Optimizer B2B Edition
cardDate
2024-09-11
CardDescription
Join us to explore the evolution of B2B marketing with the trailblazing capabilities of Adobe Journey Optimizer B2B Edition.
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/adobe-journey-optimizer
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