Because it’s new, the Ministry of Tourism needed to build its Tourism Digital Hub from the ground up. But starting with nothing threatened to be a lot of work, especially since the Ministry aimed to scale quickly with 20,000 tourism organisations offering services through the hub by 2024.
At the same time, building the new hub offered a unique opportunity to create a platform to meet the Ministry’s specific aims, including enabling hyper-personalisation to connect every visitor with exactly the content, providers and services that will most encourage them to visit Italy.
After evaluating technologies, the Ministry of Tourism chose to build its digital hub on Adobe Experience Cloud, including Adobe Experience Manager as a Cloud Service. Working closely with Adobe Professional Services and partner Accenture to define the project strategy and implement the solutions, the Ministry of Tourism is already starting to see the value.
“We wanted to stay focused on our goals and not have to spend a lot of time and resources building and maintaining a platform,” says Schiavo. “This led us to cloud-based solutions. Adobe Experience Cloud offers all of the functionality that we need in integrated apps, so we can reach audiences with exact information tailored to their travel interests.”