ADOBE REAL-TIME CDP FEATURES
Actionable unified profiles
A single, unified view of your customer ensures every team member has consistent customer data to improve engagement and deliver the right experiences. With Real-Time CDP, profiles are updated with data from all sources and ready for real-time activation.
Experience Data Model (XDM)
Standardise how customer data is managed across teams, systems and tools with an industry standard, open-source data model that can be leveraged with B2C and B2B data from any channel.
- Open-source model. Analyse consumer behaviour by tapping into an extensible channel-agnostic data model.
- Interoperability. Apply a thorough understanding of data across all business units to increase consistency between applications.
- Pre-built schemas. Power internal workflows using out-of-the-box B2B and B2C data schemas or customise them to intake insights faster and fulfil your unique and complex enterprise data needs.
Identity service
Gain a comprehensive view of your customer and their behaviour, across devices and systems.
- Identity collection. Ingest identity data, including standard IDs and standard and customised namespaces.
- Graphing. Use a deterministic algorithm to reconcile devices and log ins across customer activity.
- Visualisation and validation. Map relationships between identities and validate identity stitching within a graphical user interface.
Real-time customer profiles
Establish a consistent customer view into a single unified profile from both online and off-line sources. Profile data can be validated by building profile snapshots, metrics and detailed views.
- B2C, B2B and hybrid profiles. Link B2C customer data and B2B account data within a single unified profile that spans audiences and lines of business.
- Real time. Update profiles instantly as customers interact with your brand.
- Validation and dashboarding. Validate and understand profile data through profile snapshots, metrics and detailed views.
- Differentiated data for use cases. Maintain separation between customer and prospect profiles for flexibility in supporting various marketing motions.
Data ingestion
Unify customer data with pre-built connectors, APIs and SDKs for access to disparate data at speed and scale.
- Real-time streaming and batch collection. Stream data in real time to and from Adobe and non-Adobe client- and server-side devices for faster insights, quicker time-to-market and more timely responses to customer engagement.
- Pre-built connections. Choose from dozens of ready-made data sources and destination connectors from our catalogue or easily customise data intake and activation configurations to meet your data management needs.
More about actionable unified profiles.
Learn how to use actionable unified profile features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
