Boosting engagement with an intranet satisfaction rating of 94%
Adobe’s award-winning global intranet site, Inside Adobe, serves as a home to news, events, and access to information that helps employees get their jobs done more efficiently. This can range from looking up a colleague, checking corporate policies, or filing IT requests to helping the more than 20,000 employees feel more involved by sharing company news, local events, or volunteer opportunities. The Inside Adobe team is able to balance flexibility and consistency across the intranet by using Adobe Experience Manager within Adobe Marketing Cloud, part of Adobe Experience Cloud.
While Inside Adobe remains at the center of Adobe’s online employee communications strategy, by using Adobe Experience Cloud, including the Adobe Campaign and Adobe Analytics solutions, the Inside Adobe team is able to extend Inside Adobe’s reach through other channels such as email and digital signage in physical office spaces.
Targeted intranet experiences for 20,000+ employees
Inside Adobe embodies an intuitive design and rich visuals. Global menus provide quick links to easily navigate to various program and department sites and access to the employee directory to search for coworkers. Company news and events are prominently featured on the home page as well.
Experience Manager adds social media capabilities to Inside Adobe. For example, employees can like, share, or comment on articles on Inside Adobe. Additionally, social media feeds bring Twitter, Facebook, and Instagram content onto the home page, highlighting posts tagged with Adobe hashtags. During major events, such as Adobe Summit or MAX, the employee communications team can quickly change the tags to reflect the latest activity from the event.
All Inside Adobe content is tagged based on content type, related department, location, and employee role. Adobe Experience Manager uses these tags to personalize the content for employees. For example, the calendar shows events tagged for an employee’s location, while links for an employee’s department appear first on the Popular Resources link list.
“Employees must sign in before accessing the intranet so that’s our starting point for personalization,” says Jenn Hathaway, Senior Manager, Digital Communications. “Adobe Experience Manager allows us to manage content for more than 50 locations on one site, but still personalize experiences so that employees are exposed to the most important and relevant information for them.”