Connecting people and devices
Network connectivity was once limited to computers and smartphones, but connected devices are on the rise. People are connecting their homes, cars, businesses, and even clothing through the Internet of things (IoT), creating opportunities for people to gain greater control over their health, time, safety, and environment.
Silicon Labs is a leading provider of silicon, software, and system solutions for a smarter, more connected world. The company’s award-winning technologies are used across industries as a part of the IoT, Internet infrastructure, industrial automation, consumer, and automotive markets.
Several years ago, Silicon Labs addressed a more vertical semiconductor audience. With the focus and growth in the IoT business, the company now markets to tens of thousands of customers worldwide. This shift has changed how Silicon Labs approaches sales, operations, and marketing.
“We’re evolving into a company capable of delivering targeted experiences to customers across industries,” says Kamran Shah, Director of Corporate Marketing at Silicon Labs. “We need better insights into our customers and prospects to help us continuously improve and deliver personalized experiences during the entire design cycle.”