A smooth path to migration and integration
COURTS Asia found it simple to integrate their email service, in-store customer information, and business systems into Adobe Commerce. Migrating their Microsoft Dynamics NAV ERP was a major part of the process, exporting product inventory, price data, customer information, and store data to the new platform. Next, the team started work uniting COURTS Asia’s online and offline shopping experiences.
A click-and-collect system empowers customers to buy the perfect home audio system or armchair, then pick-up in-store — increasing valuable foot traffic. With customer information synced across all touchpoints, the customer service, fulfillment, and marketing teams can meet customer needs end to end. Naturally, the new online store is mobile optimized, utilizing responsive Adobe Commerce themes to create design consistency across each screen size, while maintaining ease of use and full functionality.
As part of their push to increase promotion for their store, COURTS Asia can now launch dynamic email marketing campaigns. They selected the Emarsys marketing automation platform to coordinate different marketing channels including email, social media, SMS, mobile, and web. Now, they can send personalized offers, and introduce promotional coupons, product bundling, free shipping thresholds, and e-gift cards.
No longer would their store crumble under the weight of holiday shoppers. The new system architecture was designed and built to optimize performance, all the year round. Varnish, an HTTP accelerator, alleviates unnecessary traffic to the database, using full-page caching on read-heavy pages including the homepage and other landing pages. The system also leverages a CDN to offload media files and static assets, resulting in a smoother, more consistent experience.