Known in England for its catchy radio commercials, Selco Builders Warehouse boasts more than 60 branches, where building contractors and tradespeople can choose from over 15,000 products, from power tools to kitchen sinks. The business has been thriving since 1895 because, like their jingle says: “It’s where the trades go.”
Selco had enjoyed much e-commerce success with Adobe Commerce, which was the obvious choice for a major B2B sales company that invests heavily in its digital expansion. But as its customers are busy tradespeople constantly on the move, Selco knew they had to place a significant focus on the web and mobile to grow their business.
They wanted to eliminate the headaches that the building trade faces when buying materials and tools. It’s a scenario every contractor knows: They’ve got multiple jobs with details scribbled in notepads and it’s all too easy to lose track. Once they’ve met with a potential customer, it can take longer than promised to submit a price based on the materials, and they can end up losing the work.
Selco decided to build a tool to empower tradespeople to carry out day-to-day project management wherever they are, even when they’re offline, as can often be the case working from a job site.