Report

Personalization matters in retail. So we took a closer look.

Personalizing the shopping journey is essential to standing out among your competitors. But previous research showed us that despite personalization being a top priority for many businesses, very few have come close to getting it right — especially in the retail world.

We wanted to dive deeper into the state of personalization efforts, so we partnered with Incisiv once again to take a closer, more granular look at personalization in retail.

Read this report to discover how retailers are tackling personalization across regions and sub-industries — including grocery, apparel, and more — with a focus on the following topics:

· Top challenges and barriers to scalability

· Key differences in strategy, technology, organization, and process

· Insights from those finding success and leading the way

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