Fraser Clark, Hub director at Xero, helps oversee some 80 writers, designers, art directors, copywriters, producers, traffic managers and video and motion graphics specialists around the world. “We work closely with our marketing colleagues to create beautiful experiences that customers love, ultimately supporting small businesses as they grow and thrive,” Clark says.
Clark and his collaborators across the marketing organisation use Adobe Experience Cloud applications to achieve that goal. The Hub team organises its work using Adobe Workfront to fully manage and simplify workflows while optimising creative resource utilisation.
The Hub team works closely with key marketing stakeholders throughout Xero, from regional marketing teams looking to put campaigns into local markets to global marketing and events teams running the company’s enterprise campaigns or customer events. As a service function within the company, the team needs to report back where they’re spending their time so it can be allocated to the right cost centre.
As the company grew, it became difficult for the team to keep tabs on requests and the resources involved using the different tools it had in place. Since consolidating on Workfront, the team has gained a better handle on tracking time, managing projects, securing and co-ordinating resources, ingesting marketing requests and building capacity to satisfy business priorities.
“The visibility we gain with Adobe Workfront is very helpful. If there are changes to projects in process, the workload balancer makes it simple to move things around and figure out how to manage priorities and meet stakeholder expectations,” says Christie Sinai, studio traffic manager for Xero.