Empower your teams with unified profiles.
B2C and B2B marketers, getting a comprehensive understanding of customers and finding usable insights typically require manual workflows, advanced skills and IT support. Real-Time CDP empowers marketers by collecting data from across various Adobe and non-Adobe sources, combining unknown data with personally identifiable information (PII) and resolving it all into unified individual and account profiles that update in real time as activity or inactivity happens. Identity graphs are updated in real time to ensure accuracy in audience segmentation and precise personalisation.