Consumer packaged goods (CPG) business solutions turn data into content, content into customers and customers into fans with Adobe

Take control of the CPG digital marketplace with real-time data, streamlined content creation and personalised customer journeys.

Read Embrace Digital Experiences. Drive CPG Growth.


Unlocking Consumer Loyalty in Consumer Goods

In an era where your competition is a click away, uncover how to gain consumer loyalty in our report, Driving Consumer Loyalty During Digital Disruption.

Download the report

Connect with your CPG consumers to keep them coming back.

It’s easier than ever for buyers, distributors and consumers to engage with brands directly, but whether they’re shopping online or in-store the thing they want most is the same: a healthy, fulfilling relationship with their favourite brands. Building that relationship on transparent communication and one-to-one personalisation ensures that they’ll never leave you.

Data leads direction for CPG brands.

Bring all your data streams — online and off-line — together in unified customer profiles that give you deeper insights into every one of your customers, so you can give them what they need and reach thousands more who need it too.

Learn more about data insights & audiences

Don’t delay digital migration.

Anticipate and capitalise on shifting consumer channel preferences using a versatile ecommerce platform that brings personalised, relevant journeys to both B2B and B2C customers.

Read more about serving both B2B & B2C

Learn more about Adobe Commerce


Stay agile with streamlined digital asset management.

Bring project management, content creation and digital asset management together for maximum efficiency. Centralise all your digital assets with an AI-powered solution that streamlines workflows and simplifies storage, tagging and retrieval.

Watch the video

Learn more about digital asset management

Adobe Summit sessions on CPG.

Content as a Service - Monday, 31 July 2023 at 19.40

CPG Success With Adobe Experience Cloud.

Content as a Service - Monday, 17 July 2023 at 15.19