Collaborating across borders
Shop Direct offices and its partners are spread throughout the United Kingdom and the world. Previously, the creative team developed and distributed brand collateral and rules of application using internal servers, email, and file transfer applications.
Using Adobe Creative Cloud Libraries, teams can now instantly share the latest versions of logos, fonts, colors, product images, and other assets with internal and external teams through central libraries. People know exactly where to find what they need, saving time that designers once spent distributing assets. It also helps eliminate the inconsistencies that can arise from someone unknowingly using the wrong version of an image or logo.
Shop Direct anticipates that creative professionals will be able to share their work faster and more efficiently than ever before. With multiple projects per month, this gives teams more time to focus on new campaigns and valuable site enhancements.
“We recognise that collaboration is going to be the heart of our new digital workflow,” says Boyles. “Adobe Creative Cloud Libraries allows us to share and collaborate with greater ease. As a result, our creative teams spend less time managing assets and more time contributing to the business through thoughtful design.”
Shopping anytime, anywhere
Shop Direct’s transformation into a leading online retailer is also impacting when and where design teams work. People may want to create a new image and post it to social media after a key event. Adobe Creative Cloud gives creatives the flexibility to download apps and access their work from the road or at home.
“We need to be there all the time pushing out relevant stories that keep our customers engaged. That should be able to happen from anywhere, not just in the office,” says Boyles. “Adobe Creative Cloud for enterprise helps us take the barriers down so that we can be really flexible about the way that people work.”
Looking to the future
Delivering new, fresh creative that sells the diverse product lines under Shop Direct’s brands—from furniture to fashion—can be a challenge. Designers look forward to using Behance to expand creative reference and find new inspiration.
“Creative thinking sits at the heart of our transformation,” says Boyles. “To be world class we’ve got to put design thinking at the very start of the journey. We need to think about every digital touchpoint and design an effective and exciting customer journey.”
New innovations in Creative Cloud have Shop Direct excited about what the future holds. The team can see the potential of using Adobe Fuse to influence the photography process so the team can position 3D characters wearing outfits. It is possibilities like this that keep Boyles and his team excited to come to work each day.
“To realise our ambitions, we need the best tools available,” says Boyles. “Adobe Creative Cloud is a game changer for us. We’ve found a strong partner in Adobe who will challenge us and help our company succeed in the age of e-commerce. It’s exciting for our creative teams to see how we can really play a part in transforming our business.”