The pace of change is accelerating. Now that customers are rewired for digital, their expectations for personalised experiences have intensified. But only 22% of surveyed business laggards are pursuing personalisation initiatives using customer data versus 85% of business leaders. Businesses must create change at every level of their organisation to compete in a digital-first economy — from embracing first-party data to increasing experience investment.
Ajit Sivadisan, Vice President, Lenovo