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“We can manage our content across both in-house and outsourced locations at least three times faster—that’s a big savings in time and costs. We are working towards having an integrated view of our users across all web, mobile and even off-line interactions to be sure that our offers are co-ordinated and consistent.”
Manuel Niess, head of digital within Group Channels Marketing and Communication Services, UBS
With over 200 million page views annually, UBS saw a huge opportunity to target content for online experiences for both external and internal users. Now UBS.com offers the flexibility to display 10 different interfaces, depending on visitors’ locations and needs, across any device dynamically.