Working collaboratively is no longer tied to the office or even a desk, thanks to Adobe Creative Cloud mobile apps. Especially when going for walks, exploring nature or neighborhoods in order to balance sitting at a desk all day, inspiration might be found in the most unexpected moments. With mobile apps, that flash of inspiration can be captured in an instant – and shared directly with the rest of the team if needed. “While the mobile apps don't quite match the performance of the desktop apps yet – there's a difference between working on a 27-inch screen and a small smartphone display – features and performance are impressive,” Joey Gordon tells us. “Before Catching Feels, I barely worked with mobile apps, but the work I've done over the past few months has really won me over.”
The smooth behind-the-scenes workflows definitely contribute to the final result. “The book is the centrepiece of the project, a high-quality print product to hold in your hand,” Zoe Truchy tells us. “However, we wanted to create a whole digilogue cosmos where offline and online, digital and analogue experiences merge seamlessly. That's why each chapter has a QR code directing readers to background videos about the individual artists, their focus, and even the types of paper used. We have long switched fluidly between virtual and analogue space in our everyday lives, and we want to capture this experience in our project,” says Truchy.