Real-time event personalization.

Adobe infuses TechSummit 2019 with real-time personalized experiences powered by Adobe Experience Platform.

Company Logo

Established

1982

Employees: More than 22,000
www.adobe.com

Sparked ideas

for future use cases by Adobe customers and internal teams

Objectives

Build fully connected experiences for TechSummit attendees

Stitch together multiple data sources into Real-Time Customer Profiles

Educate and inspire conference attendees with the potential uses of Adobe Experience Platform

Results

Delivered personalized, location-based experiences that reacted in real time to events and behaviors

Used comprehensive profiles to continuously engage attendees with information tailored to their actions and interests

Conference attendees said they learned more about Adobe Experience Platform from the event

Sparked ideas for future use cases by Adobe customers and internal teams



“This was our opportunity to be one of the first teams to delve into Adobe Experience Platform, and we wanted to show people just how powerful it can be.”

 

Ron Nagy
Sr. Evangelist, Adobe@Adobe



Introducing Adobe Experience Platform

Every two years, thousands of Adobe engineers, developers, designers, and researchers gather in San Francisco for Adobe TechSummit—an internal conference that gives colleagues a chance to share ideas, showcase their work, and be inspired. It’s also a great opportunity to introduce new technology.

In 2019, TechSummit attendees got an exciting view into the then soon-to-be-released Adobe Experience Platform, thanks to the work of the internal innovation team known as Adobe@Adobe. The team wanted to bring the technology to life, demonstrating the potential of Adobe Experience Platform for delivering real-time personalization at scale.

“This was our opportunity to be one of the first teams to delve into Adobe Experience Platform, and we wanted to show people just how powerful it can be,” says Ron Nagy, Sr. Evangelist on the Adobe@Adobe team. “Our challenge was to illuminate Adobe Experience Platform capabilities that are, by their very nature, hidden.”

For TechSummit 2019, what the team created made a big splash—an interactive, fully connected set of personalized experiences spanning a mobile app, kiosks, location-aware screens, and an augmented reality app. At the core of these experiences is a real-time, comprehensive customer profile powered by Adobe Experience Platform.

“Adobe Experience Platform makes it easy to stream data from multiple sources and stitch it together in real time to create a unified profile,” says Dylan DePass, Sr. Computer Scientist on the Adobe@Adobe team. “For instance, as attendees signed in, Adobe Experience Platform connected their email with their conference badges and sent a push notification to their mobile phones, welcoming them to the event. It’s a seemingly simple thing, but the speed and efficiency with which we accomplished it was amazing.”

For ease of integration with the vendors managing the badges and Bluetooth beacons during the event, the Adobe@Adobe team leveraged Adobe I/O Runtime. Having an Adobe I/O Runtime function enabled the Adobe team to simply have its badge vendor invoke this serverless cloud function to streamline building dynamic customer profiles. Also using Experience Events in Adobe Experience Platform as triggers, the Adobe@Adobe team activated streaming data through several experiences, keeping attendees engaged throughout the three-day event.

Personal conference directories at conference kiosks

Throughout the event center, attendees encountered interactive, touch-screen kiosks equipped with RFID readers. By simply tapping their badges on a RFID reader, people could access a personalized directory to the conference—viewing all the sessions for which they’d registered, browsing recommendations based on their interests, and exploring a 3D model of the space.

“We wanted to create a central feed for attendees, similar to how a social media platform works,” says Nagy. “Kiosks were an obvious first use case, where we could show how Adobe Experience Platform reacts in real time to different events and behaviors.”

From logging into the mobile app to attending a session, attendees saw their own experiences engaging at the event rise over the course of the conference, getting a glimpse into the hidden workings of Adobe Experience Platform. And whenever an attendee marked a session as a favorite in the mobile app, it would instantly show up in the kiosk application.

To bring the technology to life further, the team also spun up an augmented reality (AR) experience with a Magic Leap AR headset, providing a visual representation of how Adobe Experience Platform connects data and uses events to create a rich, cohesive conference experience. 

Guiding attendees to a better conference experience

The Adobe@Adobe team set up touch screens based on Adobe Experience Manager Screens, naming the system Sherpa for its ability to guide people through the conference. Using beacons to detect badges within a 20- to 30-foot radius, Sherpa displayed profile images of people nearby and dynamically generated a statistic to pull them in, such as “57% of these people prefer tabs over spaces.”

“When someone approached the screen, their image grew bigger and they could click on it to get personal recommendations for sessions to attend, places to see, and people to meet,” says Nagy. “We saw a lot of enthusiasm for finding people with shared interests, so Sherpa was a great way to encourage face-to-face interactions.”

Reaching out to keep attendees engaged

The team also wanted to show how Adobe Experience Platform could enable more proactive engagement as attendees moved from session to session. It did so by creating Prospector, which sent hyper-personalized daily digest emails, push notifications, and surveys through Adobe Campaign.

“With beacons placed throughout the event center, Adobe Experience Platform knew which sessions people attended, so we could welcome them to a session when they walked in, push a link to a survey at the end, and send them an email with the presentation slides later,” says Nagy. “The ability to tie together location and context helped to deliver relevant experiences.”
 



“We’re sharing the TechSummit code with customers, and there’s unlimited potential using Adobe Experience Platform—not just for events but in other everyday business activities in retail, financial services, and many other industries.”

 

Ron Nagy
Sr. Evangelist, Adobe@Adobe



A successful starting point for a world of possibilities

The experiences launched at Adobe TechSummit 2019 provide a great starting point as customers start to consider their own use cases for Adobe Experience Platform. By all measures, the effort was a solid success, with 47 MB of event data streaming through Adobe Experience Platform, thousands of people engaged, and 98% of attendees saying they learned more about Adobe Experience Platform.

Nagy sees the work as a potential source of inspiration and innovation for other internal teams and Adobe customers.

“Many customers will want to play with Adobe Experience Platform using their own data, models, and what-if scenarios,” he says. “We’re sharing the TechSummit code with customers, and there’s unlimited potential using Adobe Experience Platform—not just for events but in other everyday business activities in retail, financial services, and many other industries.”

To read more about TechSummit, visit here.

Let's talk about what Adobe Experience Cloud can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.