Best of Adobe Summit

Telecommunications Edition



On-Demand webinar | 78 mins | Free of charge


Best of Adobe SUMMIT
Telecommunications Edition

 

Summary

Telecoms are in the business of connectivity. As customers shift to digital only channels and customer journeys evolve, telcos are driven to redefine their customer interactions. This accelerated shift is driving a mandate to gain insights from their data, create seamless interactions between online and off-line channels and anticipate their customer needs to build trust and deepen relationships.

CX expectations have changed with digital marketing. Customers expect telecom brands to offer multichannel engagement. Telecommunications marketers are expected to maintain simple and clear communications across multiple digital and off-line channels. CX excellence helps brands acquire new subscribers, reduce churn rate and increase stickiness, with customer data and hyper-personalisation key to success.

Join Varun Kapoor, Practice Lead and Rit Gandharv, Principal strategist, to learn more about what Telcos are doing to create great experiences.

Why attend this webinar?

At the Best of Adobe Summit - Telecommunications Edition, you discover:

- Key digital trends in the industry and how you can leverage these trends to capture value    
- Redefining customer-centric experiences for telecommunications
- The Future of Hyper-Personalisation and Omni-channel strategy
- Creating a Roadmap for CDP Selection and Success

Intended audience

- Decision Makers and Practitioners

Speakers

Rit Gandharv

Rit Gandharv
Principal, Digital Strategy Group, APAC
Adobe
See Rit's Linkedin

 

Varun Kapoor

Varun Kapoor
Practice Lead, Digital Strategy Group, APAC
Adobe
See Varun's Linkedin

Attend the webinar now