Egencia is the fifth largest corporate travel management company in the world and is the business travel division of Expedia, Inc. Because travel management is fundamentally a personal service that cannot be standardised or commoditised, Egencia recognised this fact as their core business value.
Egencia is not your typical one-size-fits-all travel service. By combining a powerful off-line and online solution, Egencia delivers personalised, 24/7 global service, transforming the way companies manage and control their corporate travel spend, while also satisfying the need for quality support to traveller while they are on the road. In addition, Egencia offers an unmatched choice of air, hotel and car rental options.
Egencia was looking for an intelligent platform to manage its outreach campaigns, ensure messaging was relevant and leads were trackable. Discovering its successful track record in delivering breakthrough innovation to transform the way marketing and sales collaborate throughout the revenue cycle, Egencia turned to Adobe Marketo Engage.
“With Marketo Engage, we’ve gone from being tactical, manual and flying blind to being automated, empowered and strategic,” says Cate Vanasse, Senior Marketing Manager, Customer Success at Egencia.