REPORT

A Leader for B2B marketing automation platforms.

Adobe recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

We believe Adobe leads the transformation of B2B marketing automation through innovations powered by generative AI and AI agents. And we’re thrilled to announce that Gartner has named us a Leader in B2B marketing automation platforms.

Our integrated solution adds value to enterprises with:

Lead management, demand generation, generative AI content generation, and personalized engagement powered by Adobe Marketo Engage.
Buying groups and accounts management powered by Adobe Journey Optimizer B2B Edition.
Integration of diverse data sources powered by Adobe Real-Time CDP B2B Edition.

Check out the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report to find out why Adobe was recognized as a Leader.

Please share some contact information to download the report.

00_config/marketo_form_setup_rules.js - 20251117T121800

30_privacy/privacy_validation_rules.js - 20251001T195718

20_template_manager/template_rules.js - 20251124T120556

90_build/global.js - 20251125T141902

98_progressive/progressive_controller.js - 20260508T83048

90_build/marketo_form_setup_process.js - 20251125T133842

90_build/rendering_review.js - 20251125T142522

hidden-locale

Forms Locale

msg-error

This field is required..

setup-translations

en_us language strings English

name

First name

Last name

Business email

Job title or role

Industry

Department

company

Organization name

Country

Primary product of interest

Company type

mktodemandbaseIndustry = none

FIELD_RULE KEEP

FIELD_RULE KEEP

FIELD_RULE KEEP

mktoFormsPrimaryProductInterest = none

FIELD_RULE KEEP

mktoFormsCompanyType = none

FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20250929T200801

hidden-fieldprefs

Field Preferences

Form Type

Form Subtype

Primary Product Interest Category

Forms Job Title Category

Forms Functional Area Category

Industry Category

CoPartner Name

Consent Notice

Consent URL

OK to Email

OK to Mail

OK to Call

40_field_management/field_preferences.js - 20250929T205629

50_analytics/adobe_analytics.js - Adobe Analytics 20251117T194631

40_field_management/category_filters.js - Category Filters 20250918T125252

Required

By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

Optional Communications from Adobe

The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:

By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.

The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.

The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.

hidden-fields

setup-Field Order

General Form Translations

90_build/cleaning_validation.js - Cleaning and Validation 20251001T201149

Partner

Template Manager Module v0.5b

Demandbase Module Config.

Demandbase Module Value Mapping.

60_enrichment/demandbase_processing.js 20251117T205007

Form Dynamics

style

xxl spacing, two-up, resource-form

Magic Quadrant for B2B Marketing Automation Platforms

Read the report

style

hide block, form success

background

#F5F5F5

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Recommended for you

Product Demo: Streamline Campaign Deployment with Journey Builder in Marketo Engage
Journey Builder in Marketo Engage lets teams design sophisticated nurture campaigns with an intuitive drag-and-drop interface, helping streamline campaign deployment.
Product Demo: Create Personalized Campaigns at Scale with Marketo Engage
Adobe Marketo Engage provides AI-powered marketing automation that enables personalized, targeted campaigns at scale across every stage of the customer journey.
Product Demo: Create One-to-One Personalized Experiences at Scale with Marketo Engage
Adobe Marketo Engage's personalized marketing capabilities help you create one-to-one customer experiences efficiently and at scale.

See all resources

cardTitle

Adobe named a Leader for B2B marketing automation platforms.

CardDescription

Discover why Adobe was named a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.

cardDate

2025-10-14

cardImage

primaryTag

caas:content-type/report