Report

Adobe named a Leader in B2B customer data platforms.

Discover how Adobe understands B2B data needs and data’s role in delivering AI-driven personalization at the contact, account, and buying group levels.

Adobe has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025.

We see this recognition as a testament to our long-term vision and differentiated capabilities — empowering B2B enterprises to overcome orchestration challenges and harness data, content, and AI to deliver personalized experiences across the customer lifecycle.

We believe our position as a Leader is grounded in several strengths:

  • A single system of truth with strong governance.
  • Unified profiles across contacts, accounts, and buying groups.
  • Highest scores possible in the vision, innovation, roadmap, partner ecosystem, and adoption criteria.

Please share your contact information to get the report.


Marketo Form Setup



Privacy Validation - Rules



Template Rules



Global



Processing



Rendering Review


hidden-locale
msg-error
This field is required..
setup-translations

en_us language strings English


name
mktodemandbaseIndustry = none
FIELD_RULE KEEP
mktoFormsFunctionalArea = none
FIELD_RULE KEEP
mktoFormsJobTitle = none
FIELD_RULE KEEP
mktoFormsCompanyType = none
FIELD_RULE KEEP

Privacy Validation - Rule Processing


hidden-fieldprefs

Field Preferences



Adobe Analytics - Form Interactions



Category Filters


adobe-privacy-required
By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.
Optional Communications from Adobe
The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:
By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.
The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.
The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.
hidden-fields
setup-Field Order

General Form Translations



Cleaning and Validation



Partner



Template Manager Module v0.5b



Form Dynamics



Demandbase Module Config

Demandbase Module Value Mapping

Demandbase Module Processing


style
xxl spacing, two-up, resource-form

The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025

Read the report

style
hide block, form success
background
#F5F5F5
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

Content as a Service v3 - rtcdp - Tuesday, July 15, 2025 at 14:09

See all resources
cardTitle
Forrester names Adobe a Leader in B2B customer data platforms.
CardDescription
Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025 for achieving the highest score in the strategy category.
cardDate
2025-09-17
cardImage
primaryTag
caas:content-type/report
Tags
caas:content-type/report, caas:products/adobe-real-time-cdp, caas:topic/analyst-report